SEO guides
Learn one thing. Improve one thing.
Practical guides with examples, pitfalls and a small check you can perform yourself.
01
Write a title that explains the page
A title element names the document in its head.
Read the guide →02Write a useful meta description
A meta description is a short summary in head.
Read the guide →03Choose a preferred URL with canonical
A canonical signals the preferred URL when identical or very similar content is accessible in several places.
Read the guide →04Understand robots metadata and noindex
Robots metadata can tell a supported crawler that a page should not be indexed or that links should be treated in a particular way.
Read the guide →05Start safely with JSON-LD
Structured data describes content using a shared vocabulary.
Read the guide →06Create a sitemap of important URLs
An XML sitemap lists URLs you want search engines to know about.
Read the guide →07Make internal links useful
An internal link connects pages on the same website.
Read the guide →08Describe images and reserve layout space
An image can communicate information, provide decoration or function as a link.
Read the guide →