SEO guides
Write a useful meta description
A meta description is a short summary in head. It proposes text for a search snippet; Google is not required to display it. A relevant summary helps a potential visitor choose a page. It should describe the actual content and avoid promises the page cannot deliver.
What to do
- Describe a concrete benefit: what can someone find, compare or do on this particular page?
- Write individual descriptions for important pages. If you use a template, verify that product names and details actually change.
- Put one meta name=description with a populated content attribute in head. Check the output after saving changes in your CMS.
Example
<meta name="description" content="See what bicycle servicing includes, check opening hours and learn how to book an appointment in Odense.">Check for yourself
- Is the text a precise summary rather than a keyword list?
- Is there only one description tag?
- Are its claims supported on the page?