SEO guides

Start safely with JSON-LD

Structured data describes content using a shared vocabulary. JSON-LD is a common format in a script element. Valid JSON syntax is only the first step: a recognized Product or Article type does not prove that its properties are correct or that the page qualifies for an enhanced search appearance.

Last edited: 18 October 2026

What to do

1. Choose a type that reflects visible content. Do not add reviews, prices or business information that the page cannot support.
2. Use valid JSON with double quotes and no trailing commas. Several blocks can be valid; inspect each independently.
3. Then check relevant properties and Google requirements with official tools. Our check recognizes types and syntax, not complete schema.org semantics.

Example

<script type="application/ld+json">
{"@context":"https://schema.org","@type":"WebSite","name":"Example","url":"https://example.com/"}
</script>

Check for yourself

• Is every JSON block syntactically valid?
• Do types and properties reflect visible content?
• Is private data excluded?

Official guidance →